Every coupon within the MoLo Rewards system is stored on our central server. Coupons are never actually kept on the mobile phone. When a coupon is redeemed, or added to a consumer’s MoLo Rewards account a record is kept of that transaction. We know who the user is, where they were at the time of redemption, what they purchased, value of the coupon etc… MoLo Rewards in turn creates a database of every transaction recorded providing arguably one of the most detailed and valuable shopping behavior databases available.