MoLo Rewards is not your traditional mobile coupon and loyalty solution provider. Forget paper, forget bar codes, forget SMS. MoLo Rewards utilizes a technology called Near Field Communication (NFC) and Radio Frequency Identification (RFID). NFC is a short-range high frequency wireless communication technology enabling the exchange of data between devices over an average distance of about 10 centimeters (around 4 inches) initiated either via a wave or touching of these two NFC devices. Because the transmission range is so short, NFC-enabled transactions are inherently secure. Also, physical proximity of the device to the reader gives users the reassurance of being in control of the process.

To present the above explanation another way: A person takes their mobile phone, taps it against a point of sale and they automatically redeem every coupon applicable to their purchase and earn any corresponding loyalty rewards all in as little time as a credit card transaction.